-founded in 1996
-Universal Music Group is a global music corporation that is majority owned by the French media conglomerate Vivendi, with Chinese tech company Tencent owning a minority stake. UMG is the world leader in music-based entertainment. Universal Music Group's corporate headquarters are in Hilversum, Netherlands and its operational headquarters are in Santa Monica, California, USA.
- They identify and develop recording artists and songwriters, and produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
- The main factor for Universal to get interested in concert locations and live entertainment promotions was because in 1972 Universal Amphitheatre had been opened. In 1999 the UM3 was launched, UM3 is a division of Universal Music International that covers all areas of strategic catalogue marketing outside North America.
- In February 2006, Vivendi struck a $1.154bn deal to buy Matsushita Electric’s 20% stake in UMG – giving the French company full ownership of the music firm.
- In 2003 UMG bought the rights on DreamWorks Records.
- In 2010, the UMG had 6967 employees. The turnover of UMG in 2010 cost $5584 million.
-It is well-known that Universal Music Group works with different popular artists such as Lady Gaga, Gwen Stefani, Cha millionaire, and The Black-Eyed Peas.
- Doug Morris stepped down from his position as CEO on January 1, 2011. Former chairman/CEO of Universal Music International Lucian Grainge was promoted to CEO of the company. Grainge later replaced him as chairman on March 9, 2011. Morris became the next chairman of Sony Music Entertainment on July 1, 2011.
- Taylor Swift named 2019’s top global recording artist 8 of top 10 are Universal artists.
Emeli Sande- Emeli Sande portrays herself as an artist who sings about her previous experiences in life and her expressions are shown in her music videos which is like my artist which is ‘Banners’. Emeli inhabits her songs rather than overpowering them, this is the effect in which the banners have created for their image to be portrayed as.
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