The process that I have proceeded to follow through creating the web page is that I wanted my artist to be an influence on a younger audience through the words of her music which is then not just music but makes younger people feel as though they are not the only one who may not be confident about themselves and struggle to let anyone else in because of their insecurities.
I envisioned a black and white theme for the website because I wanted to portray a sense of how she felt whilst writing this album and her feelings were very dark. However, in contrast to this I made the album cover in colour with a glow feature behind the name for it to stand out and catch the audience attention to what her new album is so they can go and check it out. Additionally, the images that I have selected from the shoot when filming the music video are significant to the website because they display the words, she thinks about herself all over her body, but we get to see in the music video the transition of her feelings from this to her feeling more upbeat and believe she is beautiful. The benefits of this are that it is easily understood by the audience with clear features of the music cutting to the beat to reflect her happiness increasing and the format of the website is simple for the individual to not get to confused and the message is easily identified.
When writing about her; the artist I am speaking directly to the audience to make them feel engaged and as if they know ‘Reign’ because I have taken them through a written journey of her life for them to understand what the music video is about. This was important as I wanted the audience to feel as though they could relate to the artist making her likeable for many younger people, especially teenagers who feel insecure. Female empowerment was a specific theme I wanted to include within the webpage and for her to be shown with no clothes and just the words shows the purity how how women SHOULD feel confident in their own bodies without anyone telling them differently.
Overall, I have placed her logo in the corner of each page of the website to identify this website is about her and when the audience see the website they associate that logo with the artist giving her an identity to the audience and ownership.
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