The artist which I have selected to be inspired by and to create my music video with is ‘Banners’. The genre of music in which he produces is pop rock. For example, some other artists who use this genre are ‘one republic’, ‘arctic monkeys’ and lots more.
Counting stars- one republic
A convention to which is similar in a lot of pop rock music videos is using the artist/s as the focus of the music video and having the camera positioned in a wide angle as they perform and feature in the music video themselves. This is a common thing in pop rock, having the artist in the video and just performing as a band or positioned with a guitar in the center of the camera. In my music video I will reflect this aspect of the genre in which the music is to keep the way the type of music is displayed to its audience who will recognize the genre of the music.
The setting and lighting used in the music video is a common feature in this genre of music video showing a picture of a basement with the band set up performing which portrays a recognizable setting for a band to be in as we see this sometimes in films.
Back to black- Amy Winehouse
Similar conventions which appear in the music video of Amy’s is the constant attention of the artist which is selling her and her appearance of the way she is dressed could be to attract a male gaze and to make her look sexualised when speaking about a breakup. This portrays her emotion which is also a popular convention within the genre of pop rock as the song I am using for my music video ‘someone to you’ conveys a lot of past emotion which shows a link to Amy Winehouse's’ music video as she is singing about a breakup which has affected her emotionally.
Similarly, the use of the black and white throughout the video and focused on visuals and lyrics which I am going to in my music video to portray a storyline and can help the audience understand what's going on. ‘someone to you’ conveys a lot of past emotion which shows a link to Amy Winehouse's’ music video as she is singing about a breakup which has affected her emotionally.
Similarly, the use of the black and white throughout the video and focused on visuals and lyrics which I am going to in my music video to portray a storyline and can help the audience understand what's going on.
Hymn for the weekend- Coldplay
Coldplay use similar conventions to the other music videos I have selected, and this is something which is important to me in my music videos, this song has very attractive visual features and is upbeat but also creates an emotive image when viewing the music video instead of through the lyrics. The Mise En Scene is similar in a lot of the music videos is making the background the main aspect of the music video and helps elevate the art of the music video, which is why in my music video I will make sure the Mise En Scene is well thought out and links to the story I am telling through the lyrics.
Sugar- Maroon 5
Maroon 5 use similar conventions to the other music videos I have displayed creating a pattern in the genre of music they all sing. The editing techniques in this music video use pan shots and close ups on the band to translate the emotion of what an amazing day this is for a couple to indulge in and using these type of shots shows the emotion of how they are feeling which gives a specific message to the audience. Using a wedding setting and the props such as a wedding dress, table décor and specifically at a wedding it is common for a wedding party to have a band throughout the night to play for them and this a theme of which the artists have used for their music video making
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